| Friday, July 24 |
10:15 am - 12:15 pm
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Track 4
405 - The Principles of Business and Marketing Plan Development
Kirsten Davin OTD, OTR/L, ATP
Whether your practice is brand new or you've been in the business for years, the key to a successful practice is the creation of and adherence to a comprehensive business and marketing plan. This session will provide attendees with valuable information and the necessary tools to develop and write a business and marketing plan to open or expand current practice in rehabilitation. Comprehensive information on the creation of a successful business plan, including competitor analysis, will be provided as well as information on the logistics of developing a marketing plan to best reach your clientele.
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